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  • Job Industry:Information Technology
  • Position:Director of Content Ecosystem (Singapore)
  • Reference No:20250702-Content Manager
  • Location:Singapore
  • Job Description:

    Build a global content ecosystem and enable industrial-scale production and distribution of marketing content through AI.
    Core Responsibilities
    Platform Ecosystem Development
    Establish strategic partnerships with platforms such as TikTok, YouTube, and Meta to gain vertical traffic privileges, including:
    Early access to platform algorithm testing
    Exclusive traffic subsidies for customized campaigns
    Build a centralized data monitoring hub to track key metrics such as lead conversion rates and dealer-driven traffic
    Influencer Network Development
    Build a resource pool of 1,000+ influencers (MCN), and co-develop an AI-based influencer value assessment model (analyzing fan quality and vertical alignment)
    Incubate 10+ local automotive influencers within 6 months, each with 500K+ followers
    Design a virtual influencer operation system to reduce reliance on real influencers by 40%
    Dealer Enablement Solutions
    Deliver standardized content toolkits (e.g., multilingual script generation, local influencer matching, compliance checks)
    Reduce per-content production costs to 30% of the industry average

  • Requirement:
    7+ years of overseas content operations experience, with 3+ years of hands-on experience in the Southeast Asian market
    Proven success in managing influencer networks with 500K+ followers; automotive industry experience preferred (familiarity with full-funnel conversion from brand exposure to lead generation)
    In-depth knowledge of the latest overseas media platform algorithms (e.g., TikTok Search Ads Toggle optimization, YouTube Shorts distribution logic); strong connections with senior contacts at TikTok/YouTube preferred
    Proficient in Python/SQL, capable of independently conducting content attribution analysis
    Fluent in English (IELTS 7.0 or equivalent) and at least one Southeast Asian language
    Photo of T & S Quantum
     
  • Remarks:
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20250702-Content Manager
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